New Switchboard now works with Claude. Bring your data into the chat.

The data platform for companies without a data team.

Switchboard connects to every system your company runs on and builds a custom data model for how the business operates. So you can get a straight answer to any question in seconds, and hand off the work that used to eat your week.

Book a demo 12 reasons to use Switchboard
Used in production by teams at

12 reasons to use Switchboard.

  1. Switchboard is an entire data stack in one platform.

    Assembled separately, that's four or five tools wired together and someone technical to keep them running. Switchboard is all of it, in one platform.

    Assembled separately
    Pipelines pull from every source
    Warehouse holds it all
    Modeling defines your metrics
    BI tool dashboards on top
    A hire to run it all
    Switchboard
    One product one login, one contract

  2. It pulls data from every system you run, even the obscure ones.

    700+ connectors out of the box, plus PDFs, spreadsheets, and email. That includes the industry-specific software: your ERP, your call tracking, your patient database. If we don't cover something you run, we build it.

    700+ connectors, built in
    Search for your tools
    Commerce
    Shopify
    Amazon
    BigCommerce
    WooCommerce
    Finance
    QuickBooks
    NetSuite
    Xero
    Stripe
    CRM & support
    HubSpot
    Salesforce
    Zendesk
    Intercom
    Marketing
    Meta Ads
    Google Ads
    GA4
    Mailchimp
    Data & files
    Sheets
    Postgres
    MySQL
    PDFs & emails
    Yours
    Your ERP
    Your POS
    Your call tracking
    We build the rest

  3. It learns how your systems relate.

    Switchboard builds one model of your business: which customer matches which orders, how ad spend maps to revenue, what each metric means. Defined once, so the number on the dashboard matches the number in your books.

  4. As custom as you need. As fast as off-the-shelf.

    Plug-and-play tools start fast because they assume your business is standard. Add a wholesale channel or a metric their template doesn't have, and you're back in a spreadsheet.

    Switchboard starts just as fast, and it doesn't hit a wall. Our engineers shape the model to how your company actually runs, not to a template.

  5. The analyst you were going to hire is built in.

    Ask in plain language and the built-in AI, Operator, writes the query, runs the analysis, builds the dashboard in the same conversation, and shows its work.

    Including the hard ones: margin by product line when the costs live in a spreadsheet, attribution across five ad platforms, revenue that has to tie out to the books. Questions that span systems are what it was built for.

    CAC by Market Updated just now
    Blended CAC
    $47.20
    +18% vs last month
    Dallas CAC
    $62.80
    +31%
    Seattle CAC
    $58.40
    +24%
    Conversion by Market
    MarketViewsClicksLeadsCVR
    Dallas142K8,9403122.8%
    Seattle98K6,2102483.6%
    Portland67K4,3802014.1%
    Operator
    Ran Execute Sql
    Ran Create Document
    Ran Create Data Artifact ×3
    ✓ Dashboard created: CAC by Market
    Operator for
    Marketing Ask about CAC, attribution, and channel mix. Finance Close the month on numbers that tie out. Operations Plan inventory and the week's fulfillment. Founders See the whole business in one place. Engineering Hand off the data requests you inherited.

  6. Operator works across the entire platform.

    Nobody waits in a queue to get a dashboard updated or a metric redefined. Operator changes the model itself.

    Multi-step, across every connected source, with the work shown.

    Describe the report. It builds it, charts and filters included.

    A new metric, a new field, a changed definition. You approve first.

    It checks the syncs, the sources, and the joins, then reports back.

    Weather, market benchmarks, anything public the analysis needs.

    Teach it a workflow once. It runs on demand or on a schedule.

    "We analyzed last month's promotion 99% faster in Switchboard than we could have in Looker. It's nuts."
    David Siegel VP of Marketing, UCAN
  7. Book a demo

  8. It feels like modern software, because we hate clunky BI tools too.

    Most BI tools load slowly, take ten clicks to change a filter, and look like 2012. We built the one we wanted to use.

  9. Agents do work in your other systems.

    Give one a goal and it works out the steps. Set a rule instead and it runs the same way every time. Either way it acts in your tools: a restock order placed in your inventory system, CRM fields updated, the morning summary sent to Slack.

    Acme Co. / Operations
    Active
    Restock Order Generator
    Every Mon · 6:00 AM
    Trigger when
    station.supply_days < 14
    Inputs · joined on station
    Consumption events QR scans
    Inventory levels Inventory system
    Inbound POs (in flight) Inventory system
    Action
    Create order in inventory system
    Post to #ops in Slack
    Last run Mon Apr 7 · 6:00 AM
    ✓ 3 stations flagged
    ✓ 3 orders created
    ✓ Slack #ops notified

  10. Switchboard comes with a data team.

    Senior data engineers connect your sources, build your model, and stay on the account. You'll know them by name.

    Inside week one you have live sources and a first dashboard. Your part takes a few hours.

    See how we work

    "It feels like we hired a full data team overnight, without the cost or complexity."

    Alyse Borkan, Co-Founder  Rocco
  11. Book a demo

  12. If your team works in Claude, Switchboard plugs in.

    Point Claude at your Switchboard model over MCP, the open standard for connecting AI tools to data. It gets your joined data and the definitions behind it.

    See how the Claude connection works

  13. Switchboard gets better every week.

    600+ product updates shipped, January through June 2026

  14. It costs less than the stack it replaces.

    Most of what a data stack costs isn't the software. It's the person you need to run it.

    Assemble it yourself
    5 tools Pipelines, a warehouse, a modeling layer, a BI tool, and the glue between them
    5 contracts Each priced, renewed, and supported separately
    1 hire A six-figure data hire to run it all
    Months Before the numbers tie out end to end
    Switchboard
    1 product Pipelines to dashboards to agents, in one login
    1 contract One all-in price, never per seat. The engineering is in it
    0 hires Our engineers build your model and keep it current
    Days To your first live dashboards
FAQ
How is Operator different from Claude?

Claude doesn't know your data. Operator does. It sits on a real model of your business, not a CSV upload or an API dump. It builds dashboards, modifies the data model, and remembers your preferences between conversations.

Who is Switchboard for?

Founder, finance, growth, and ops teams that need numbers they can rely on, without hiring for data or managing a stack. If your systems don't talk to each other, or your reporting lives in spreadsheets, Switchboard was built for you.

What happens after setup?

The engineers who built your instance stay on the account. They maintain your data models, add new sources when you need them, and make sure the platform keeps up as your business changes. This isn't a one-time setup that degrades.

Can I use it with Claude?

Yes. Switchboard connects to Claude over MCP, an open standard for wiring AI tools to data, so you can ask about your numbers right in the chat and Claude gets both your joined data and the definitions behind it. See how the Claude connection works.

How much does it cost?

Book a demo and we'll give you a straightforward number. Pricing depends on your sources and complexity, but the platform, Operator, and the engineers are all in it: one line item, a fraction of what the tools plus a data hire would run.

Get in touch

See how it works.

We'll walk you through the platform and talk through what it looks like for your business. Let's talk!

Book a demo