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Operator Marketing · this morning
Why did Meta CAC jump this quarter?
Ran Execute Sql
Broad prospecting is pulling the average up. $72 CAC vs. $31 on retargeting. Without the new January campaigns, core Meta CAC is flat quarter over quarter.
CAC by Campaign Type · Q1 Saved to Marketing
Broad prospecting $72
Retargeting $31
Lookalike $48
Remember that broad prospecting always shows up high in this account.
Saved to Memory
Got it. Broad prospecting = expected high-CAC channel. I'll flag it as context the next time CAC comes up, not as an anomaly.

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