Your numbers are in there. You should be able to just ask.
Runway. Channel ROI. Where margin is moving. Switchboard reads from your connected systems and answers in plain English, with a dashboard you can take to the board.
You're running the business out of five tools, a spreadsheet, and your memory.
By the time the board deck is done, the quarter is over.
Pull from Stripe. Pull from HubSpot. Pull from the ad accounts. Reconcile in a sheet. Paste into slides. Send it the night before. Every month.
The questions on your mind, no one can answer by Friday.
Which product line is carrying margin. Where churn is accelerating. What happens if you cut the worst channel. The data exists. Getting to it costs you a week and a SQL hire.
The metrics you trust most are the ones you remember.
Investors ask for runway. You give a number from last week. Then a calculation in your head. Then a promise to send the real one. That's not how you want to run the business.
"How's the business?" One question. A live document. An automation that fires every Monday.
Operator reads from Stripe, HubSpot, the bank, and the ad accounts. It returns MRR, gross margin, runway, and channel ROI in a Document you can send to the board. Then it sets up a weekly brief that delivers itself Monday at 8.
"I'm not a data person. But I can open Switchboard and answer my own questions in two minutes."
How long does setup take?
Typically days, not months. Your Forward Deployed Engineer connects sources on day one, configures models and dashboards by day three, and you're live by the end of the week. You don't touch a credentials screen or a mapping table.
How much does it cost?
Book a demo and we'll give you a straightforward number. Pricing depends on your sources and complexity, but the FDE, the platform, and Operator are all included. It's not five separate line items.
Do I need to retire my current BI tool?
No. Switchboard runs alongside what you have today. Most customers migrate dashboards over piece by piece as Operator builds them, but nothing has to come out to get started.
What happens after the dashboards are live?
Your FDE stays on. They maintain your data models, add new sources as your stack changes, build new dashboards on request, and keep things current. The implementation never ends — it just becomes the weekly rhythm.
Your numbers. One conversation away.
See how founders use Switchboard to go from question to answer in minutes.



