Switchboard for Founders

See the whole business in one place.

Switchboard joins your store, your ad accounts, and your books into one model of the business. Ask what drove the week, get the answer in a minute, and set a summary that lands every Monday morning.

Book a demo 8 reasons to run the business on Switchboard
Used in production by teams at

8 reasons to run the business on Switchboard.

  1. It joins every system the business runs on.

    Switchboard pulls your store, your ad accounts, your books, and the spreadsheets in between into one model of the business, from marketing spend down to cash collected.

    Revenue
    Shopify
    Amazon
    Stripe
    BigCommerce
    Marketing
    Meta Ads
    Google Ads
    Klaviyo
    GA4
    Back office
    QuickBooks
    Xero
    HubSpot
    Airtable
    The rest
    Sheets
    Subscriptions
    Support desk
    We build the rest

  2. The number you quote an investor is the number in the books.

    Revenue, spend, ops, and cash sit in one model, and every metric is defined once. The number on your dashboard matches the number in your accounting.

  3. Switchboard's built-in AI is the analyst you were going to hire.

    Ask in plain language. Operator writes the query, joins the answer across your store, your ads, and your subscriptions, and shows its work.

    "I'm not a data person. But I can open Switchboard and answer my own questions in two minutes."
    Brittany Arnett Founder, Arame
    The whole review is one conversation.

  4. When a number looks off, it finds out why.

    Ask why revenue dipped and Operator finds the cause: a channel that slowed, a stalled sync, a promo counted twice. It proposes the fix; you approve it.

  5. Book a demo

  6. Teach it what you track once, then hand it off.

    Operator remembers what you track: the metrics in your investor update, the numbers you check each morning. Schedule the summary as an agent and it emails you before the day starts.

    Acme Co. / Company
    Active
    Monday Morning Summary
    Every Mon · 7:00 AM
    Inputs · joined on customer
    Orders & revenue Store
    Spend & results Ad platforms
    Subscribers & cancels Subscription platform
    Action
    Email the summary to you
    Post to #leadership in Slack
    Last run Today · 7:00 AM
    ✓ 3 sources summarized
    ✓ Email sent
    ✓ Slack #leadership notified

  7. Switchboard comes with a data team.

    Our engineers connect your systems, build the model around how the business actually runs, and stay on the account as it grows. You give us a few hours in week one, and nobody on your team has to learn SQL.

    See how we work

    "It feels like we hired a full data team overnight, without the cost or complexity."

    Alyse Borkan, Co-Founder  Rocco

  8. If you work in Claude, your data comes with you.

    Switchboard plugs into Claude over MCP, the open standard for connecting AI tools to data. Claude gets your joined data and the definitions behind it, so it quotes the same numbers your dashboards show.

    See how the Claude connection works

  9. It costs less than the stack it replaces.

    The alternative is five dashboards in five tools, a BI trial that never got set up, spreadsheet glue, and a hire to run them. Switchboard is one contract, never priced per seat, and the engineering is included.

    Assemble it yourself
    5 tools A dashboard in every tool, plus the spreadsheet gluing them together
    5 contracts Each priced, renewed, and supported separately
    1 hire A six-figure hire to run it all
    Months Before you trust the numbers
    Switchboard
    1 product Pipelines to dashboards to agents, in one login
    1 contract One all-in price, never per seat. The engineering is in it
    0 hires Our engineers build your model and keep it current
    Days To your first live dashboards

FAQ

How long does setup take?

Typically days, not months. Your Switchboard engineer connects sources on day one, configures models and dashboards by day three, and you're live by the end of the week. You don't touch a credentials screen or a mapping table.

How much does it cost?

Book a demo and we'll give you a straightforward number. Pricing depends on your sources and complexity, but the engineer, the platform, and Operator are all included. It's not five separate line items.

Do I need to retire my current BI tool?

No. Switchboard runs alongside what you have today. Most customers migrate dashboards over piece by piece as Operator builds them, but nothing has to come out to get started.

What happens after the dashboards are live?

Your engineer stays on. They maintain your data models, add new sources as your stack changes, build new dashboards on request, and keep things current. The implementation becomes the weekly rhythm.

Get started

Get to the bottom of anything in the business.

See how founders run the company on Switchboard, from the morning summary to the investor update.

Book a demo