Your engineers ship product. We ship the data.

When you're the most technical person, the data work lands on engineering. Senior data engineers from our team run the pipelines, the warehouse, the modeling, and the dashboards alongside you. Your team writes zero integration code.

Documents
A BI workspace other teams can read and build in, so dashboards stop being your ticket queue.
Operator
An AI teammate that drafts model changes, dashboards, and digests for approval, without sending SQL work to your team.
Automations
Workflows that run on data joined across your tools, not the brittle cron jobs you maintain.
Operator · 9:42 AM
Marketing wants cohort retention by channel, refreshed weekly with a Slack digest. Handle it.
Updated Model
Created Document
Owned by Switchboard · This week All green
Pipelines fresh
142 / 142
100%
Models passing
418
+12
Dashboard requests
9
Closed
Schema drift patched
3
Before you saw it
Stripe pipeline rerun Resolved
Trigger 14m freshness lag
Action Patched, models rerun

Used in production by operating teams at

All American UCAN Windmill MilkMate

Your team isn't a data team. But the data work keeps landing here.

Every business question becomes an engineering ticket.

Marketing needs cohort analysis. Finance needs a QuickBooks reconciliation. Ops needs an inventory dashboard. Nobody else can write the SQL, so it lands with engineering. The product roadmap waits while you build dashboards.

The dashboard breaks. Your sprint breaks.

An ad platform changes its API at 2am. The dashboard goes red. Marketing pings you in Slack. The thing you built six months ago that mostly worked just stopped, and you're the only person who knows how it was wired together.

You tried setting up the modern data stack.

Spun up the connectors. Stood up a warehouse. Wrote a few transformation models. It almost worked. Then your day job came back, and the half-built pipeline has been doing 60% of what you needed ever since.


The request that used to land on engineering. Handled without one.

Operator reads your model, writes the SQL, builds the dashboard, schedules the digest. You approve. Your sprint stays a sprint.

Cohort Retention by Channel
Active cohorts
12
Best 30-day
68%
Organic Search
Worst 30-day
31%
TikTok Ads
ChannelCohort SizeD7D30
Organic Search1,24782%68%
Email89278%61%
Meta Ads2,13471%49%
Google Ads1,50869%47%
TikTok Ads3,02158%31%
Operator
Marketing wants cohort retention by acquisition channel, refreshed weekly with a Slack digest.
Ran Analyze Schema
Ran Update Model
Added a cohort_retention model joining orders, customers, and acquisition_source. Built a dashboard with D7 and D30 retention by channel. Configured the Slack digest for Mondays at 9am.
Approved.
Ran Create Document
Ran Schedule Digest
A week of engineering work, gone. No ticket, no sprint cost.

"It feels like we hired a full data team overnight, without the cost or complexity."
Alyse Borkan · Co-Founder, Rocco

How long does setup take?

Typically days, not months. Your Forward Deployed Engineer connects sources on day one, configures models and dashboards by day three, and you're live by the end of the week. You don't touch a credentials screen or a mapping table.

How much does it cost?

Book a demo and we'll give you a straightforward number. Pricing depends on your sources and complexity, but the FDE, the platform, and Operator are all included. It's not five separate line items.

Do I need to retire my current BI tool?

No. Switchboard runs alongside what you have today. Most customers migrate dashboards over piece by piece as Operator builds them, but nothing has to come out to get started.

What happens after the dashboards are live?

Your FDE stays on. They maintain your data models, add new sources as your stack changes, build new dashboards on request, and keep things current. The implementation never ends — it just becomes the weekly rhythm.

Keep your engineers on the product.

See how engineering teams use Switchboard to hand off the data work without hiring for it.