Get the data work off your engineers without losing visibility.
Switchboard joins your production database, your SaaS tools, and your ad platforms into one model of the business. The rest of the company gets answers there instead of filing tickets with you, and every pipeline, model, and query stays open to inspect.
8 reasons to hand the data work to Switchboard.
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It joins your database with every tool the company runs on.
Switchboard pulls your production database, your SaaS tools, your ad platforms, and the spreadsheets in between into one model of the business. The connectors are managed: schema drift and API changes included.
DatabasesPostgresMySQLSQL Server
AirtableSaaS
Shopify
Stripe
Salesforce
HubSpotMarketing
Meta Ads
Google Ads
GA4
KlaviyoThe rest
SheetsYour internal APIPDFs & emailsWe build the rest -
Hand off the data requests you inherited.
Cohort retention for marketing, a revenue reconciliation for finance, one more column on a dashboard: those requests go to Switchboard instead of your ticket queue. The asker gets the answer directly, and the ones that need real engineering go to our engineers.
The maintenance moves with them. API changes, rate limits, and failed syncs are ours to deal with, and there's no pipeline code or infrastructure left on your side.
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Switchboard's built-in AI is the analyst you were going to hire.
Ask in plain language. Operator writes the SQL, runs it on the joined data, and shows its work. When a pipeline broke overnight, it can tell you what happened and what already fixed it: automatic patches for the common cases, our engineers on the weird ones.
Pipeline HealthConnectors syncing14/14Models rerun6All passingTickets filed0Overnight Incident LogTime Event Status 2:04 AM Schema change detected · Meta conversions Caught 2:09 AM Connector mapping patched Done 2:18 AM 6 downstream models rerun Passing 2:26 AM Dashboards verified current Resolved OperatorThe fix ran hours before anyone asked about it. -
Every answer is grounded in a semantic layer we build and maintain.
Pointing an LLM at a warehouse is the easy part. Trustworthy answers need every field described in plain English, joins defined once, and business context written where the model reads it. Switchboard ships with that layer built, and our engineers keep it current.
See how the grounding worksmodels/marketing.yml what operator readscac_blended: description: spend ÷ new customers, all channels type: currency roas_paid: description: revenue from paid orders ÷ ad spend joins: ad_spend → orders - Book a demo
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Managed isn't a black box.
Every model is plain text your team can read. Every answer can show the SQL it ran and when the data behind it last synced. Model changes, ours or Operator's, wait for your approval.
lineage · cac_blended$ trace cac_blended meta.ads + google.ads → ad_spend → cac_blended sources: meta ✓ google ✓ shopify ✓ last_sync: 11 minutes ago defined_in: models/marketing.yml · reviewed -
Switchboard comes with a data team.
Our data engineers connect your systems, build the models around how the business runs, and stay on the account as the stack changes. Your team grants access in week one and writes zero integration code.
See how we work"It feels like we hired a full data team overnight, without the cost or complexity."
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If you work in Claude, your data comes with you.
Switchboard plugs into Claude over MCP, the open standard for connecting AI tools to data. Claude gets your joined data and the definitions behind it, so it quotes the same numbers your dashboards show.
See how the Claude connection works -
It costs less than the stack it replaces.
The alternative is Fivetran, a warehouse, dbt, a BI tool, and the glue between them, plus a hire to run it. Switchboard is one contract, never priced per seat, and the engineering is included.
Assemble it yourself5 tools Fivetran, a warehouse, dbt, a BI tool, and the glue between them5 contracts Each priced, renewed, and supported separately1 hire Or it stays your jobMonths Before the stack pays for itselfSwitchboard1 product Pipelines to dashboards to agents, in one login1 contract One all-in price, never per seat. The engineering is in it0 hires Our engineers build your model and keep it currentDays To your first live dashboards
FAQ
How long does setup take?
Typically days, not months. Your Switchboard engineer connects sources on day one, configures models and dashboards by day three, and you're live by the end of the week. You don't touch a credentials screen or a mapping table.
How much does it cost?
Book a demo and we'll give you a straightforward number. Pricing depends on your sources and complexity, but the engineer, the platform, and Operator are all included. It's not five separate line items.
Do I need to retire my current BI tool?
No. Switchboard runs alongside what you have today. Most customers migrate dashboards over piece by piece as Operator builds them, but nothing has to come out to get started.
What happens after the dashboards are live?
Your engineer stays on. They maintain your data models, add new sources as your stack changes, build new dashboards on request, and keep things current. The implementation becomes the weekly rhythm.
What does our engineering team have to do during setup?
Grant access to your tools. That's the job. Your Forward Deployed Engineer connects the sources, builds the models, and configures the dashboards. Nobody on your team writes integration code or babysits a migration.
We already built some of this. Does it get thrown away?
No. Your warehouse and the models you've written stay put. We take over the maintenance burden first: the breakage, the schema drift, the 2am failures. Then we replace the half-built pieces one at a time, on your schedule.
Get to the bottom of anything in the business.
See how engineering teams hand off the data work without giving up visibility into how it runs.